All eyes will be fixed on SoFi Stadium this Sunday as the Los Angeles Rams face off against the Cincinnati Bengals in Super Bowl LVI.
As per cultural tradition, millions and millions of Americans will have their plans made in advance to watch the game with friends and family. But what about the rest of the world? There are countless places to watch the game and countless ways to watch the game. Here are some interesting notes about how the game will be shown outside of the traditional American market.
First, there is an exciting development regarding the media coverage of the game within the United States this year. The Spanish-language channel Telemundo Deportes will become the first of its kind to broadcast the Super Bowl. A network used by millions in the United States, this will provide Spanish-speaking Americans with an easy and convenient way to watch the game. Therefore, viewership of the game among Spanish-speaking Americans is expected to be record-breaking. Hopefully this results in many new football fans in the United States and potentially an increase in football fans in Latin America as well.
This past December, the NFL announced a program assigning some NFL teams with rights to marketing, fan engagement, and commercialization to various countries. The Rams, paired up with Mexico, Germany, and China, will be exploring the markets of those countries and are expected to invest in the development of the sport within their borders. The program is just getting under way, and it will take some time before their foothold is felt in the three countries. But, for now, any previously neutral Mexican, German, or Chinese fans now have a reason to cheer on Matthew Stafford, Cooper Kupp, Aaron Donald, and the rest of the team in their final test of this season.
Another international component of the Rams is the team’s relationship with the Mexican soccer team Chivas. Though the two organizations do not have a formal partnership, they have been able to get on friendly terms as a result of the Rams’ marketing rights in Mexico. The club based out of Zapopan, near Guadalajara, is encouraging its own supporters to cheer on Los Angeles in the Super Bowl. Perhaps this relationship will set a precedent of more NFL teams forming friendships with sports teams outside of the United States.
Nunca rajarse e ir con los cuernos por delante es parte del ADN 🔥
¡Felicidades @VamosRams, por el #SBLVI! 🏈👊🏼 https://t.co/EeKnupBdBy
— CHIVAS (@Chivas) January 31, 2022
While the Bengals do not have any notable international ties, one thing that can be appreciated around the world is the underdog nature of the AFC champions. Almost nobody expected Cincinnati to make the playoffs, let alone make a Super Bowl run. They remain underdogs in the big game, as the Rams are generally seen as 4 point favorites. Joe Burrow, Ja’Marr Chase, and company are a likable bunch, so they could quickly win over the hearts of many international viewers ahead of Sunday.
Our British readers can have a fulfilling viewing experience watching the game on Sky Sports. Though the game does not kick off until 11:30 PM local time, it will be a show worth staying up for. Past and present NFL stars will be on the broadcast, including Kirk Cousins, Calais Campbell, and Warren Moon, to provide further insight. In London, there are a number of venues that will be showing the Super Bowl in an energetic environment. Some will charge a fee to enter while others will let fans in at no cost.
There will surely be tons of places to watch the game no matter which country you live in. Whether you want to watch the game in a public setting or enjoy it from the comfort of your couch, watching the game is primed to be an exciting experience. Click here for a complete guide as to how to watch the Super Bowl for fans in all countries.
Enjoy the game and may the best team win