Sunglasses, Energy Drinks, and More: Patrick Mahomes’ Lucrative Endorsement Deals
Kansas City Chiefs quarterback Patrick Mahomes is not only celebrated for his athletic prowess but also for his impressive business ventures on and off the field. Initially drafted in 2017, Mahomes signed a rookie contract worth about $16 million over four years. In 2020, he inked a landmark 10-year, $450 million contract extension with the Chiefs, which was then the largest deal in NFL history. This contract was restructured in 2023 to pay him $210.6 million from 2023 to 2026, averaging $52.65 million per year.
As of April 2024, Mahomes boasts a net worth of $90 million, with a significant portion stemming from his endorsement deals from companies such as Subway, Head & Shoulders, Oakley, and Essentia Water.
This article delves into some of Mahomes’ most prominent endorsement deals, highlighting how these partnerships have contributed to his financial success and solidified his legacy in the sporting world.
A visionary partnership with Oakley
Patrick Mahomes was the first NFL player to sign a deal with Oakley, the NFL’s official on-field partner through 2030. Serving as the face of their ‘Prizm Optics’ line, Mahomes and Oakley have produced a range of sunglasses that blend performance with style. One of his earliest collections, the Oakley Contrail 2021, remains available online and in stores alongside his latest Signature Series collection, featuring limited edition Oakley BXTR and Resistor styles released in 2023.
These collections showcase Mahomes’ distinctive taste and Oakley’s cutting-edge lens technology that enhances contrast and detail, crucial for on-field performance. The sunglasses are available via Oakley and major retailer Sunglass Hut, which hosts the full Oakley NFL Collection. It includes frames such as the Holbrook and Sutro lines and can be sorted according to customers’ favorite NFL teams. During its launch, Oakley’s global head of sports marketing, Corey Hill, applauded how Mahomes’ values align seamlessly with Oakley’s vision of inspiring and delivering the unexpected. This partnership thus enhances Oakley’s brand visibility while also reinforcing Mahomes’ status as a trendsetter in sports fashion.
A major net worth boost with Adidas
Mahomes has been associated with Adidas since he turned professional in 2017, long before he became a starter in his first season with the Chiefs. This multi-million-dollar sponsorship deal has produced several exclusive lines of football cleats, including the AM4 Sneakers, ZX 2K Boost, Mahomes 1 Impact FLX, Freak Ultra Football Cleats, and Adidas UltraBOOST Mid, the latter featuring the colors of Whitehouse High School where Mahomes’ football journey began. In 2023, Adidas and Mahomes also launched the Mahomes 1 Royal Blue 80 shoe, celebrating the Kansas City Royals’ 2023 season.
These releases followed Mahomes’ successful 2022 NFL season and added another layer of significance to the partnership. Given Mahomes’ thorough involvement in the design process, these deals not only underscore Mahomes’ marketability but also his deep connection to his roots and community. Adidas’ decision to bet on Mahomes early in his career has paid off handsomely, both for the brand and the athlete.
A new era of endorsements with Prime
One of Mahomes’ most recent endorsements is with Prime, the energy drink brand co-founded by KSI and Logan Paul. This generated an impressive $250 million in sales during 2022 and is expected to have surpassed $1.2 billion in annual sales in 2023. Mahomes has become the new face of Prime, joining a roster of athletes that includes Manchester City FC’s Erling Haaland and MMA fighter Alexander Volkanovski.
Mahomes’ partnership with Prime extends beyond traditional endorsements. He is actively involved in special events, social media campaigns, and charitable initiatives through his 15 and the Mahomies Foundation. Prime’s $100,000 donation to his charity also highlights the synergy between Mahomes’ brand values and Prime’s innovative approach to the beverage industry. This collaboration not only enhances Mahomes’ financial portfolio but also aligns with his vision of pushing boundaries.
Patrick Mahomes’ endorsement deals are a testament to his success both on and off the field. With the recent conclusion of Super Bowl LVIII, Mahomes’ career continues to evolve, with aspirations to play flag football for the United States at the 2028 Summer Olympics. This ambition reflects his enduring passion for the sport and his desire to continue making an impact. For more on American football, check out our other resources on American Football International.
