Popular Sportsbook Partnerships with NFL teams

| News | 11/24/2022

In May of 2018, the US Supreme Court struck down the federal ban on sports gambling in most states.  While many fans around the country rejoiced at the news, the decision-makers in the sports industry knew they had to pivot from once opposing sportsbooks to embracing sports betting as a significant source of long-term revenue.

While state legislatures, leagues, and teams were scrambling unsure of what to do with these new regulations, the NFL was cool, calm, and collected. Commissioner Roger Goodell and the NFL’s staff had done their homework and had seen the ruling coming for some time.  The league prepared by researching abroad how the teams could best work with sportsbooks and the industry it once opposed.

NFL Live host Trey Wingo commented on how the NFL’s view on sportsbooks has changed completely since 2018.

“It’s like turning the ship 180 degrees from where the NFL was, but they’ve embraced it, and it’s absolutely the right move,” Wingo said. “At the end of the day, money is money, and the NFL is really good at making money.” (via Washington Post)

In April 2021, the NFL made it official announcing its first-ever U.S. sportsbook partnerships as Caesars Entertainment, DraftKings and FanDuel have reached agreements to become Official Sports Betting Partners of the NFL.
Teams quickly followed the league’s lead, finding their own partnerships. One of other worlds leading betting services Unibet secured a partnership with the Philadelphia Eagles & Pittsburgh Steelers joining two of the league’s most storied franchises into this new era sports betting.
Next door in Ohio, we see the Cleveland Browns partnering with Bally Bet and the Cincinnati Bengals partnering with Betfred. Currently 26 of the 32 NFL Franchises have at least one sportsbook partnership.

Matt Rourke/AP

See the full list of List of the sportsbooks with NFL teams partnerships:
  • Bally Bet – Cleveland Browns
  • Betfred- Denver Broncos, Cincinnati Bengals
  • BetMGM – Arizona Cardinals, Baltimore Ravens, Denver Broncos, Detroit Lions, Kansas City Chiefs, Las Vegas Raiders, New York Jets, Pittsburgh Steelers, Tennessee Titans
  • BetRivers – Chicago Bears
  • Caesars – Baltimore Ravens, Buffalo Bills, Houston Texans, Indianapolis Colts, Las Vegas Raiders, New Orleans Saints, Philadelphia Eagles
  • DraftKings – Baltimore Ravens, New England Patriots, New York Giants, Pittsburgh Steelers
  • FanDuel- Baltimore Ravens, Buffalo Bills, Denver Broncos, Indianapolis Colts, New York Jets, Washington Commanders
  • FOX Bet – Philadelphia Eagles
  • Fubo Sportsbook – New York Jets
  • Hard Rock Sportsbook- Miami Dolphins
  • PointsBet- Chicago Bears, Indianapolis Colts
  • Unibet- Philadelphia Eagles, Pittsburgh Steelers
  • WynnBET – Detroit Lions, Indianapolis Colts, Las Vegas Raiders, New York Jets

As the NFL continues to grow at a rapid pace, fans can expect to that all 32 teams will have sportsbook partners within the next few seasons as the industry is on pace to become worth 167 billion dollars by 2029 according to market research.

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