NFL Takes Over London, Munich, and São Paulo in 2024 International Games

| News | 10/21/2024

In 2024, the NFL is continuing its global expansion by bringing American football to fans around the world. This year’s NFL International Series will feature five games in three major cities. These international games serve to demonstrate the NFL’s desire and ability to develop its fan base beyond the conventional regional confines of North America, synergistically expanding the penetration of football as a sport even more into new territories. The enthusiasm for these games shows that the NFL is gradually establishing itself as a global brand.

Game Locations and Local Fan Engagement

The NFL has selected London, Munich, and São Paulo as hosting cities of the 2024 international games. It is a cultural event in each city and different supporters are involved making football matches more than just a sporting activity.

Since 2007 the NFL started arranging one game per year in London. In the 2024 season, London will be hosting three NFL games. The games will be played at Wembley Stadium and Tottenham Hotspur Stadium both of which have been associated with American football in the UK. During the London games, thousands turn out to watch the live NFL match and fans come from all parts of Europe to see the games. 

Besides London, 2024 will also see games in Munich, after hosting the first game in Germany in 2022. For the past decade, American football has received significant support in Germany, and the NFL’s comeback to Germany underlines the league’s resolve to solidify the sport. This game will be played in the Allianz Arena – home to FC Bayern Munich, which will give football fans a chance to watch high-level American Football in one of Europe’s biggest football cities. 

Arguably the highlight of this year’s schedule is the NFL’s first-ever game in São Paulo, Brazil.  For the first time, a regular-season NFL game will be played in South America, with São Paulo hosting the Green Bay Packers and Philadelphia Eagles to kick off the 2024 season. This game is a historic moment for the NFL, marking the league’s entry into a new and vibrant market.

The NFL international games for 2024 are:

  • Packers vs. Eagles in Corinthians Arena, São Paulo on September 6 at 8:15 PM ET.
  • Jets vs. Vikings in Tottenham Hotspur Stadium, London on October 6 at 9:30 AM ET.
  • Jaguars vs. Bears in Tottenham Hotspur Stadium, London on October 13 at 9:30 AM ET.
  • Patriots vs. Jaguars in Wembley Stadium, London on October 20 at 9:30 AM ET.
  • Giants vs. Panthers in Allianz Arena, Munich on November 10 at 9:30 AM ET.

International Growth Strategy

Increasing its coverage of international games through more fixtures in London, Munich, and São Paulo is already another way the NFL is attempting to build its fanbase around the world. The league has seen the potential that is associated with American football to entertain fans across the globe, particularly in Europe and Latam where the passion for sports is well known

Thus, in this case, the NFL is not only taking the games live to other markets it is also building up the fan base for those casual observers who sometimes watch the games occasionally. The choice of São Paulo for 2024 reflects the NFL’s interest in tapping into the South American market, which has shown growing interest in American football over the years.

Betting Opportunities and International Fan Engagement

As the NFL expands globally, so too does the betting landscape surrounding these international games. There is a growing trend in the establishment of sportsbooks to cover the interest of international clients by providing betting markets that may suit the people of that country. Having games in London, Munich, and São Paulo, betting activity will be enhanced as fans interact with the NFL in new products.

Sportsbooks like Caesars are taking notice of the international betting scene, creating promotions specifically designed for international games. Such promotions, in addition to the excitement associated with the NFL’s worldwide outreach, should entice considerable betting activity. For fans looking to get in on the action, using a Caesars sportsbook promo code can provide additional bonuses, making it even more enticing to place wagers on these high-stakes games. International matchups present an opportunity to gain more clients thus exposing many new fans to the aspect of NFL betting.

Economic Impact on Host Cities

The 2024 NFL International Series not only holds great importance for the NFL but also for the local economy of the host cities. NFL event attracts thousands of international visitors, many of whom travel specifically for the event. Additional visitors enrich the local economy and overall improve the situation in many spheres, including hospitality, tourism, and more. Hotels, restaurants, and local attractions benefit from the increase in visitors, who spend on accommodations, food, and entertainment during their stay. London, Munich, and São Paulo as local host businesses are always looking forward to the boost in economic returns from such high-profile games. 

Final Thoughts

The 2024 NFL International Series is the next great leap forward for the NFL’s globalization, with the games being held in London, Munich, and São Paulo the sport will be introduced to new fans. These international games not only enhance the NFL’s global brand but also provide local economic boosts, drive fan engagement, and expand betting opportunities.

This shows that the NFL is reaching out to fans in other parts of the world making a statement on the world stage of sporting activity. Such international games will become more important in the future when the league expands around the world. 

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