This weekend’s NFL game in London between the Minnesota Vikings and the New York Jets at Tottenham Hotspur Stadium highlighted not only the global reach of the NFL but also the impressive presence of Vikings fans in the UK and Europe as a whole.
This game marked the Vikings’ fourth trip to London for an international regular-season matchup, and the support from their fanbase overseas continues to grow. Vikings fans, known for their passionate support back in the U.S., have shown that this enthusiasm extends far beyond Minnesota as fans from all over Europe were talking the streets of London wearing purple.
The Viking faithful in London made their presence felt with loud cheers and waves of purple throughout the stands. Tottenham Hotspur Stadium was filled with Vikings jerseys, flags, and Viking horns, a nod to the team’s Norse-inspired identity. The Vikings’ strong history in London, with previous wins in 2013, 2017, and 2022, has helped build a loyal following in the UK as well as their unique traditions and strong history as a franchise.
Additionally, the NFL’s growing international presence means more opportunities for fans across Europe to engage with their favorite teams. The NFL has recently hosted games in Brazil for the first time ever, as well as built a tradition of visiting London and Germany during the regular season. Rumors swirl that Madrid may be the next stop for the NFL’s international tour.
The international outreach by the NFL has helped ensure that many Vikings fans could travel from wherever they are from and enjoy NFL football in person. The Vikings have cultivated a strong global following, and events like this only reinforce the team’s bond with fans worldwide. From their performances on the field to their engagement with international fans through special events and meetups, the Vikings’ presence in London felt more like a home game . With the team consistently making appearances in the NFL International Series, it’s clear that the Vikings are building a legacy that resonates far beyond U.S. borders.