Within the US, close to two thirds of online adults describe themselves as NFL fans – with 56% saying they tune in to games on television and a further 9% reporting that they watch them via the internet.
By age, it is the 25-34s in the US who are most likely to be fans, with the 16-24s scoring the lowest figures of any age group (59%). There’s a key difference in terms of viewing behaviors here, though: 16-24s are some of the most likely to watch games online but are the least likely to tune in via television. As with other media behaviors, then, there’s little doubt that this age group is at the forefront of the migration to online.
Source: Global Web Index