BioSteel, Gucci, and Jalen Ramsey’s Rising Star
Athlete endorsements have allowed players to showcase their brand power to millions of fans and expand their reach to more diverse audiences outside the world of sports. In the NFL, Jalen Ramsey is among an elite set of athletes pulling in brand endorsements and collaborations. The Miami Dolphins cornerback has collaborated with top global brands like Gucci and BioSteel, making him a rising star in his own right.
Ramsey’s endorsements are no surprise, as the cornerback has always been a sought-after player. Before the 2020 regular season, Ramsey became one of the NFL’s highest-paid players, signing a record-breaking five-year, $105 million extension with the Los Angeles Rams and then being traded to the Miami Dolphins in 2023. Last year, Ramsey signed a three-year extension with the Dolphins worth $24.1 million per year, making him the highest-paid cornerback in the NFL. Here’s a look at Ramsey’s endorsements and career:
Gucci collaboration
In 2023, Ramsey starred in a Gucci short film featuring the cornerback as a guest and host in a talk show-style interview where he reflected on his journey to becoming one of the most up-and-coming NFL players today. The Italian luxury fashion house is known for its quality and attention to detail, as seen in product lines like the Gucci prescription glasses, which carry fashion-forward frame designs like the cat-eye, round, and rimless styles. These specs also come in various colors, including Gucci’s signature green and red stripes. The brand is famous for its other high-end apparel, as seen in Ramsey’s Gucci GG check intarsia-knit jumper and double G leather belt, which he wore during his photo shoot for the short film. Collaborating with a luxury brand showcases Ramsey’s appeal on and off the football field, solidifying his rising star status.
BioSteel endorsement
Since 2018, Ramsey has been an athlete partner of BioSteel Sports Nutrition, helping the brand expand its marketing efforts globally. The cornerback’s partnership agreement includes a TV commercial campaign, online advertising, and social media presence. BioSteel is known for its caffeine- and sugar-free sports drinks that provide essential nutrients that can boost physical performance. Aside from Ramsey, BioSteel’s athlete roster includes fellow football stars Ja’Marr Chase, Ezekiel Elliott, and Patrick Mahomes. In an interview, Ramsey said that joining team BioSteel was a natural fit for him, as he has been using its products since his training days back home in Nashville. Ramsey’s position as a member of the brand’s elite athlete roster is a testament to his influence as a professional football player.
Career and net worth
Aside from inking contracts with top global brands, Ramsey has also made his mark in the professional football scene. The cornerback began his NFL journey when he was selected fifth overall by the Jacksonville Jaguars in 2016, where he signed a contract worth $23.35 million with a $15.18 million signing bonus. Ramsey’s memorable career highlight happened when he transferred to the Los Angeles Rams, where he helped secure the Super Bowl title for the 2021 season against the Cincinnati Bengals. Ramsey also earned a selection in the first-team All-Pro in 2017, 2020, and 2021, cementing his status as one of the best players in the NFL. In 2023, Ramsey’s net worth was an estimated $50 million, and his NFL career earnings as of November 2024 are approximately $118,248,638, making him one of the most successful players in the league.
Ramsey has proven that his appeal goes beyond his leadership and playmaking abilities on the football field. With brand endorsements that highlight the cornerback’s versatility in fashion and sports, Ramsey is poised to create a lasting legacy as one of the most prolific stars in the NFL.
