5 of the Priciest Super Bowl Ads to Date

What began as simple commercials during the first Super Bowl in 1967 has evolved over the years into a cultural phenomenon.

As viewership of the game soared, so too did the cost of ad space, reflecting the immense audience reach. By 2023, a 30-second spot fetched upwards of $7 million.

This rising cost was coupled with an increased production value as companies looked to make memorable cinematic pieces by hiring Hollywood directors and A-list celebrities to hold the viewer’s attention.

These high-stakes adverts have now become a special blend of entertainment and marketing, wherein brands hope to create a buzz that outlives ordinary advertising methods.

Today, millions eagerly await Super Bowl commercials, the majority of viewers claiming them to be a part of the event as is the game itself, strengthening their role in both the world of business and entertainment. In anticipation of the upcoming first Super Bowl game in February, make sure to use the Kalshi referral code to get a starting bonus!

However, as competition intensifies, certain ads have stood out for their creativity and stunning costs, becoming the most expensive in Super Bowl history.

5. Kia’s “Give It Everything” (2019) – $15.6 Million

Instead of headlining a high-profile celebrity, Kia took a different approach by supporting the local community through its ‘The Great Unknowns’ Scholarship Fund, connecting with viewers personally and celebrating both their product and the people.

This initiative helps underprivileged children access higher education, making the ad not just a promotion for the at-the-time-new model Telluride but also a commitment to giving back.

This 90-second commercial focused on the everyday lives of the town’s residents, showcasing their dedication, a nod to the hardworking people of West Point, Georgia where the cars are manufactured.

4. Google’s “Loretta” (2020) – $16.8 Million

This Google ad told a moving story that captivated many viewers. Also a 90-second spot, it featured an elderly man using Google Assistant to remember his late wife, Loretta. He asks the Google assistant to show photos, play their favorite song, and recall details about her, highlighting the connection between technology and cherished memories.

By the end of the game,it had amassed more than 10 million YouTube views, demonstrating its impact on viewers.

3. Cadillac’s “ScissorHandsFree” (2021) – $22 Million

Cadillac’s “ScissorHandsFree” ad offered up a humorous take on the classic movie Edward Scissorhands.

This 130-second ad features Timothée Chalamet as Edgar Scissorhands, son of Edward, who, naturally, has scissors for hands and highlights the challenges he faces in everyday life.

But the real star here is Cadillac’s all-electric LYRIQ, with advanced Super Cruise technology that lets Edgar drive hands-free. Combining nostalgia and modern technology into one commercial, thus appealing to broad demographics while also including a recognizable face.

2. General Motors’ “No Way Norway” (2021) – $22 Million

An adventurous 130-second commercial aimed to promote electric vehicles through a humorous journey to Norway, a country known for its high adoption of electric cars.

In the ad, actors Kenan Thompson and Awkwafina embark on a quest to understand how Norway became such a leader in electric vehicle use. Using a playful tone and engaging storyline GM wanted to show their commitment to an electric future while encouraging viewers to consider greener options for their next vehicle.

1. Amazon’s “Mind Reader” (2022) – $26 Million

Amazon’s ad which made Super Bowl history as the most expensive one ever.

A 130-second cut featuring Scarlett Johansson and Colin Jost in a humorous look at life if Alexa could read minds through a funny situation where the couple realizes how such technology could have major downsides.

The ad sparked online discussions about the impact of AI on daily life, making it a topic of discussion long after the Super Bowl ended.

On game day, “Mind Reader” was the most viewed Super Bowl ad on YouTube.

Consequently, it’s obvious that the race for the most memorable Super Bowl ad has ushered in record spending, with brands willing to dish out tens of millions for half a minute of airtime. Along with the musical performances, these ads have become events unto themselves, which survive long after the game is over.

With prices rising, it’s evident that the battle for attention continues- and it’s unclear how much further the cost will rise.